Authentic and Strategic Networking: How to Build Real Relationships & Avoid being Connection Rich and Cash Poor


Networking and building relationships are the backbone of our business. As coaches, we’re constantly balancing organic, being-based relationship building with the flat logistics of making a thriving, consistent living. And the struggle can seem real. How do we engage in genuine relationships without attachment AND convert conversations to clientele? Where do we network with all business and no presence? Where are we all love and avoid closing the deal?

Michael Roderick brings a systematic approach to relationship building that combines psychology, time management, and lessons in messaging that will help the coaches manage the relationships that are coming in and help them waste less time with networking that is fruitless. Most coaches often don’t think about referral partners or strategic relationship building.

Michael’s talk will provide:

  • A tool to help you meet 12 people in less than three hours and at the same time have them thanking you by the end of the night.
  • The one type of person who is crucial to the success of your coaching business who is hiding in plain sight.
  • A way to change any boring one on one meeting into an engaging conversation even if the other person is clearly not interested in what you have to say.
  • The one common piece of networking advice that is killing your business and sales and what to do instead.
  • How to make any gathering less anxiety inducing and to walk away with the right business cards in your pocket.

Michael’s methodologies and frameworks challenge much of the traditional advice on networking, are specific and researched, and provide simple and easy actionable steps. Start changing your connections and your business productivity immediately!

Michael is owner and CEO of Small Pond Enterprises, LLC, which is a consulting company and educational resource for solopreneurs, entrepreneurs, and intrapreneurs who want to accelerate the success of their business. Michael teaches skills such as crafting effective introductions, structuring win-win partnerships, evaluating and tracking existing relationships, and activating the law of weak ties. Michael began his career as a high school English teacher before becoming a successful Broadway Producer in under two years. This combination of experience in the arts and entrepreneurship led to Michael starting an arts incubator program to teach more artists about building and growing their own businesses (PLAE). Eventually, he decided to develop a workshop on networking which grew into a full time consulting practice and that became Small Pond Enterprises.Michael took a short break to work as the V.P. of Operations and as a Director of Business Development for an NYC Ed. Tech Startup which introduced him to the New York Startup community. Most recently, Michael founded The Connecting Connectors Conference (ConnectorCon).

For more information or to get his FREE Hang with your Heroes Handbook, visit or contact [email protected].

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