The Art of Storytelling: Crafting Stories that Sell

Storytelling is one of the most powerful ways to breathe life into your brand–and it is a crucial component to your content marketing strategy. When you use authentic, inspirational, and creative stories to market your products and services, you take your target audience on an emotional journey and share a unique experience with them.

It’s no secret that how people feel about your brand determines whether they buy from you or not. How can your personal stories get the right clients to purchase?

In this training, Shannon will:

  • Help you uncover and create an engaging story to use in your marketing
  • Teach you how to position it to sell your products and services.
  • Deliver on how take your prospective clients on a journey with you through the power of storytelling. 

Marketing can seem like a complex formula that we just need to find the answer to – but when you can embed it with story, everything changes! With storytelling, you are sharing parts of yourself with your connections, and people buy from those they know, like, and trust. 

More about Shannon:

  1. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Content Strategy Academy, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.

For more information on Shannon and her programs, please visit or email her at [email protected]


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